Things that exist.

Sixteen of them, in ink.

A row of black Strategic Formulations bottles and jugs, each with one colored band, on a dark floor.

Strategic Formulations

Identity, packaging system, website, product film · 2026

Nine formulas, one standard: black bottles, one colored band each.

The Legacy Works Industries wordmark blind-embossed and foiled on textured paper.

Legacy Works Industries

Identity, website, 3D mark · 2026

A Houston builder, with every page set as a sheet in a drawing set.

The VMAX house-shaped mark beside a Mondrian-style grid of red, blue and yellow.

VMAX Construction

Identity system, signage, collateral · 2025

Drawn from Mondrian's grid: strict structure, primary color, absolute balance.

A Merrilee label with an expressive abstract painting, on a warm orange ground.

Merrilee Wine House

Strategy, identity, packaging, art direction · 2025

An orange-wine house where every bottle is a collector's canvas.

The Redwood Recruiting R mark and wordmark on a deep green patterned ground.

Redwood Recruiting

Strategy, identity, stationery, apparel · 2025

Executive search rooted in the redwood: slow-grown, built to outlast.

Three embroidered Firehouse patches in red, white and black.

Firehouse Gutter & Guard

Mark, identity, print, vehicle wrap · 2025

A badge made to live on helmets, truck doors and uniforms.

A glowing spellbook spiralling out of a stack of books under a crescent moon.

Magic School Books

App, art direction, motion · 2026 · In progress

An interactive storybook app, from sixteen art directions to its opening titles.

The Oakline Health showroom page: Websites your clients can’t stop scrolling.

Oakline Health

Template platform, website · 2026

45 website templates across 9 fields of health, every word editable by its owner.

The Do or Dye script wordmark inside a laurel, on a sand-colored ground.

Do or Dye HTX

Identity refresh, collateral, social · 2025

A Houston salon since 2011, letting the name's wit sit inside luxury.

The Toddlords wordmark, small and white, on black.

Toddlords

Identity, apparel, art direction · 2025

Children’s fashion, dressed with the intention of the culture around it.

A cream sweatshirt with Daughter Club arched across the chest.

Daughter Club

Identity, apparel · 2026 · Concept

An apparel identity in a collegiate voice.

The FRYDAY wordmark in heavy cream letters on rust red.

FRYDAY

Identity · 2026 · Concept

For a name that arrives already loud.

A refinery skyline under a pink and orange evening sky.

Liberty Energy Solutions

Website · 2026 · Concept

For an industrial services company working inside refineries and plants.

An aerial view of the VRC facility with rail cars and tankers.

VRC Technologies

Website · 2026

A chemical toll-blending and logistics facility in Brownwood, Texas.

A diesel engine lit by fire in a dark workshop.

Diesel Pro USA

Website · 2026

A diesel emissions maintenance program.

Molten metal pouring from a ladle in a shower of sparks.

TCN Technologies

Website · 2026

A custom filter aid for complex wastewater.

Now, what should exist?

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